InterContinental Hotel Group Increases Bookings with Archenia

As one of the world’s leading hotel companies, with more than 5,300 hotels in almost 100 countries, IHG’s purpose is to provide True Hospitality for everyone and anyone, wherever they are in the world.

IHG has to cost-effectively fill as many rooms as possible while competing with other lodging providers. To manage filling those rooms, IHG’s call center operation has agents prepared to convert inbound calls to bookings and manage inventory across hotel properties. This makes IHG an ideal candidate for Pay For Call (PFC) advertising within the AQL Marketplace.

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Archenia Rises to the Challenge

Archenia’s Pay For Call (PFC) advertising provides the ability to drive, measure and monetize quality phone calls from consumers to travel advertisers. Archenia developed and continues to execute a PFC advertising campaign for IHG, placing advertisements designed to generate the highest possible volume of calls across more than 100 online and mobile media sources while providing insights into how to improve conversions.

Archenia includes interactive voice response (IVR) filters. For IHG, this filtering, along with other call quality requirements, ensures IHG only pays for calls that meet their parameters—never misdials, short calls, hang-ups, pocket calls or general customer service inquiries.

What Makes Archenia Different

Archenia Qualified Leads (AQL) innovative technology captures the highest volume of calls and screens them for quality. AQL helped IHG quickly reach its ideal hotel guest.

In a fiercely competitive industry, IHG has been able to exceed their advertising goals and improve conversion rate. AQL delivers a human connection in the digital age by pairing advanced technology and mobile devices with the most basic form of communication, the telephone call.

What Our Clients Are Saying

“Makes it easy to identify themes of success”

“Great to know and understand traffic sources and performance by category, makes it easy to identify themes of success or proactively identify issues.”

– Top 40 CRM Provider

“Helps with Optimization Tremendously”

“The transparency Archenia provides exceeds our expectations, seeing call summaries and understanding traffic source performance helps with optimization tremendously.”

– Ad Agency Client

“Exactly What We Need”

“This is exactly what we need, before this we didn’t have access to this level of detail until it was too late to make an impact.”

– Large Auto Insurance Provider

“Best we’ve ever seen”

“The Archenia reporting transparency is the best we’ve ever seen. Having access to this data is exactly how we make things better for our clients.”

– Ad Agency Client

“Best Value”

“Archenia’s cost per quote complete are the lowest of all marketing tactics.”

– Top 5 Insurer

“Streamlined Strategy & Improved Optimization”

“Consolidating all affiliate programs under Archenia has streamlined our strategy and improved our optimization.”

– Fortune 200 Home Services Company

“Saved Our Company 1000’s of Hours”

“Archenia summaries and classifications have saved us thousands of hours listening to calls and have helped us quickly identify high value outcomes to share with our clients!”

– Tim B, Thryv

Recognized as an Innovator and Industry Leader

Rising Star Award Winner

Archenia awarded “Rising Star” by CRM Market Leader

Edison Award Winner

Analysis & Predictive Models in Applied Technology

Best Use of AI in Advertising

Edison Award Winner for Marketing and Advertising

Market Leader

Call Tracking & Analytics Software

Increased Conversion Rates with Full Transparency

Archenia offers more than products, we offer SOLUTIONS that advertisers rely on every day to deliver valuable new customers. 

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