Archenia’s customer is one of the largest for-profit education institutions in the United States and has dozens of locations and hundreds of thousands of students.

The education institution’s goal was twofold: First, acquire incremental enrollments. Second, convert a higher rate of inbound phone calls into leads and registrations.

In a highly competitive market, the education institution was looking to boost inbound phone calls that turn into leads from new digital publishers. The institution needed a solution that could drive new student calls efficiently and create a caller experience that matched the business goals. These business goals included generating leads all across the U.S. and capturing interest for their various academic programs, such as business and nursing. Finally, the institution sought insight on how to improve the caller experience and capitalize on each new caller.