What We Do

Archenia is a performance-based, customer qualification and acquisition company which transforms consumer intent into AI-verified, outcome-based results. Leveraging advanced AI signals, natural-language analytics, and automated decisioning, Archenia detects consumer intent and advertiser value in real time, optimizing customer acquisition campaigns dynamically across channels.

With machine-learning models that continuously refine qualification accuracy and ROI, Archenia enables our customers to pay for verified, AI-validated outcomes such as appointments, sales, and high-intent conversations. Trusted by leading national brands in such verticals as insurance, home services, health care, and automotive, Archenia turns consumer intent into highly qualified, data-driven growth opportunity.

Meet the Archenia Team

Travis Fairchild

CHIEF EXECUTIVE OFFICER

Since January 2021, Travis has been the CEO of Archenia, Inc., overseeing strategy, sales, product execution and guiding AI expansion, positioning Archenia as a trusted leader in customer qualification and engagement. Before this, he spent nearly eighteen years at Marchex in executive roles, including EVP and SVP of Strategy and Development. At Marchex, Travis was instrumental in driving substantial revenue growth and strategic acquisitions, expanding the call analytics footprint, establishing a solutions consulting group, and managing Fortune 500 accounts. As Vice President for Pay-Per-Call and Digital Media, he created numerous performance based solutions. With nearly 25 years in performance marketing, Travis has consistently driven innovation and growth across the digital marketing and technology sectors. He remains committed to harnessing emerging technologies that shape the future, embracing the transformative potential of AI to enhance strategy, efficiency, and performance. When not immersed in his professional responsibilities, Travis enjoys traveling the world in search of new adventures, cooking for family and friends, and exploring wine country to discover the next perfect bottle.

Bob Reeves

Sales Director

Bob brings over 20 years of experience in digital advertising, mobile, SaaS and most recently championing the integration of AI as a catalyst for more adaptive and impactful marketing strategies to his role at Archenia. Prior to joining Archenia, Bob held sales roles at companies such as TrafficLeader, Adiant, and Marchex, where he consistently secured high-profile clients across diverse industries. Based in Eugene, Oregon, Bob balances his professional life with family time. He and his wife enjoy supporting their children’s passions, which include equestrian competitions and Division I college baseball.

Matt Pangrazio

Sales Director

With over 25 years of AdTech experience, Matt brings sales and strategic partnership expertise to Archenia. His forward-thinking approach reflects a deep belief in the power of AI to redefine how businesses connect, communicate, and compete. He previously worked for various startups in home services. Matt lives in Phoenix with his wife and youngest daughter and has two college-aged children at Vanderbilt and the University of Florida. Outside of work, Matt enjoys competitive soccer and family travel.

Tricia Howe-Schramm

VP Marketing & Product Strategy

With over 25 years of MarTech and AdTech experience, Tricia brings deep expertise in marketing and product strategy to Archenia. She leads the integration of AI into go-to-market strategy, combining her domain knowledge with a forward-looking approach to intelligent automation and data-driven decision-making. Tricia is focused on channeling emerging technologies to shape the future of marketing leadership. Before joining Archenia, she was a client for nearly 9 years as the Global Director of Products at Thryv. Tricia lives near Chicago with her husband and two children. Outside of work, she travels the world judging competitive cheerleading.

Sean Barrington

Director, Digital Marketing

Sean leverages nearly 20 years of industry experience to develop and implement effective call-generation strategies including the adoption of AI across MarTech ecosystems to accelerate and deliver measurable results. With a deep understanding of digital marketing, Sean is dedicated to driving growth and AI innovation for Archenia both in ad delivery as well as Partner Management.  Outside of work, Sean enjoys spending quality time with his family and embracing new outdoor adventures. Based in Eugene, Oregon, he’s an avid sports enthusiast and regularly attends the local college’s sporting events.

Becky Hohengarten

Partner Manager

Becky is a dedicated Partner Manager with nearly 15 years experience in digital advertising. With a strong passion for problem solving and a commitment to supporting partner success, she oversees partner operations and integrations. Most recently Becky’s focus has been on collaboration with data science teams to translate AI insights into partner activation strategies. Based in Seattle, Becky enjoys a fulfilling personal life with her husband and three rescue dogs. Outside of her professional responsibilities, she pursues her interest in video games, which she finds both engaging and relaxing.

Emely Sabandal

VP Finance

Emely is a finance professional with over 25 years of experience in finance, accounting, and internal audit across industries like chip manufacturing, communications, and data analytics. A certified CPA with a business degree from the Philippines, she excels in financial strategies, system optimization, and cross-functional collaboration. In her spare time, Emely enjoys gardening and flower arranging.

Robert Guerrero

Head of Product

With over 15 years in technical product and operations, Robert brings a wealth of experience to Archenia. Most recently, Robert has been leading Archenia’ s AI efforts to create innovative and scalable products. With a focus on aligning customer needs and business goals through data-driven decision-making, he embraces AI as a key enabler of efficiency, personalization, and product evolution. His career, including 4 years at Convoy and 7 years at Marchex, has cultivated his ability to identify and address complex business challenges. Based in Seattle, when Robert is not working, he cherishes time spent exploring hobbies with his son and finding new (and hopefully endearing) ways to make his wife laugh.

Greg Mertzlufft

Head of Engineering

Greg has been developing Archenia’s core software for over a decade and has led our engineering efforts since 2021. He leads with a focus on technical excellence, collaboration, and forward-thinking innovation. By embracing AI and emerging technologies, he empowers engineering teams to design scalable systems, streamline operations, and build the intelligent infrastructure that powers the Archenia technology platform. Before transitioning to software development, Greg spent 15 years in IT leadership at professional service firms. A Seattle resident for more than 20 years, Greg is passionate about agile development and coding education for non-engineers. Outside of work, he enjoys participating in the local software, music, and bicycle communities.

Recognized as an Innovator and Industry Leader

Rising Star Award Winner

Archenia awarded “Rising Star” by CRM Market Leader

Edison Award Winner

Analysis & Predictive Models in Applied Technology

Best Use of AI in Advertising

Edison Award Winner for Marketing and Advertising

Market Leader

Call Tracking & Analytics Software

Increased Conversion Rates with Full Transparency

Archenia offers more than products, we offer SOLUTIONS that advertisers rely on every day to deliver valuable new customers. 

Experience The Archenia Difference Today